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AdAge: Search Engine Ad Technologies Raise Privacy Concerns

Advertising Age is reporting[registration req'd] on a recent industry panel disucssion on the privacy concerns with personalized search and targeted advertising.

As Yahoo and Microsoft roll out more sophisticated search-advertising services relying on heavier use of personal data, they are likely to meet higher levels of concern and resistance from consumer privacy advocates, predicted an Ad:Tech panel yesterday.

It’s good to see such a discussion happening among industry experts.

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