Google: "Why we're buying DoubleClick" (sans "privacy")

Google has posted a lengthy explanation as to why they’re buying Double Click. Feel free to read it, but here’s my thumbnail analysis:

  • Total word count = 2,279
  • Number of times “consumer” appears = 8
  • Number of times “money” or “monetize” appears = 6
  • Number of times “efficient” or “effective” appears = 6
  • Number of times “privacy” or “protect” appears = 0

Can you guess what is the focus of this deal?

Given the significant privacy concerns that surround this merger, you’d think Google would at least acknowledge the issue in their essay. Perhaps Peter Fleischer or the Google Policy Blog will break the silence.

::: UPDATE: The Google Public Policy Blog let me down. Peter?

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