However, we must recognize that not every user is savvy enough to know exactly what they are looking for. If Google wants to ensure that anyone with general privacy concerns has easy access to its own policy, then simply searching for the term privacy should also provide a link to Google’s policy. Not so. The search results for “privacy” include links to advocacy groups, Wikipedia, the Federal Trade Commission, and philosophical essays.
The first page of results even includes links to the privacy policies of Microsoft, Facebook, and Yahoo!.
But Google regularly inserts particular results among certain searches. A search for George Bush includes a manually-inserted link to Google News. A search for Porsche Boxster includes links to Google images. And a search for Budapest includes a link to the relevant Google Map of the Hungarian capital. At the bottom of the general “privacy” search, Google even includes links to other Google products with privacy-related content, including blog posts and book results.
Note, however, that Google’s Privacy Center is the 4th result in Microsoft’s results for a search on the term “privacy.”